Morningview Baptist Church

The new Morningview.org is being developed in three phases. As “consumers” of internet content and not designers of internet sites, it is helpful for us to think of these three phases as roughly equivalent to stages of building a home. Even though we, as home shoppers usually make our own first judgements about a house based upon “Curb Appeal” we know that the things that are most important to the value of a good home can’t be seen from the roadside. The same holds true for websites. Very often what we visually experience, though important, is only the tip of the iceberg.

In phase 1 of our deployment of the website, our “beta,” we have developed the architecture, foundation and framing of our new site. This is where the most important work happens, for it is upon this technological foundation that all functional aspects of our new site will rely. With a strong foundation, a good website will come up quickly in web searches, sending more visitors to our site and serving their information requests quickly, cleanly and reliably. The end result is a dependable website that is effortless to navigate and enjoyable to view. At this stage of the development, the “framework” and foundation” of our site is temporarily “covered” by a very simple visual interface (“Theme”).

In phase 2 of deployment, our new foundation and framework is given a real-world test while the theme or “facade” is developed behind the scenes. During this phase we will replace our old website with the new website, sending all of web traffic to the new morningview.org. As people begin to use our new site, the underlying architecture of phase 1 will get its real world testing and our design team will begin work on the design elements that are the equivalent of putting paint, siding and/or brick on the framework of a home. Once a basic “theme” has been developed, we will move to phase 3.

In phase 3, morningview.org will finally begin to take on many of the high-end features that we commonly see on highly developed professional websites of major corporations. These elements, while providing a bit of a “wow-factor” are roughly equivalent to adding shutters and flower beds to home. Their primary value lies in increasing a visitors positive emotional response to a website and are valuable tools, but they are the last elements to add because they do not contribute significantly to the primary function of the site, that being serving up real substantive content to the visitor. These elements will include things such as flash animations and other “eye-pleasing” elements.

Thanks for visiting our site and helping us to field test our beta. We hope you’ll stop by again and again as we continue to roll out great new features and fresh content on new morningview.org every week!